Saving lives with ones and zeros.

NRMA hopes to do more than just help you pick up the pieces after you’ve had an accident. It’s Research Centre is trying to stop them altogether. Researching things such as collision detection or fire deterrents that can be dropped by air, NRMA are doing some amazing work. To help highlight some of these potentially life saving technologies to the public, MAD developed a social guidelines and graphics package that speaks to the core of the Research Centre. Working across Instagram, Facebook and Youtube, the package addresses each platform to target the emphasis where needed.

Art Direction and Design: We Are MAD
Animation: We Are MAD
Created using: Red Epic Dragon, ARRI Lighting, Adobe Photoshop, After Effects, Premiere, Maxon Cinema 4D, Octane Renderer.

Science can be beautiful and that’s what this package was designed to help the NRMA Research Centre highlight.