Facts served up with a dash of fun.

Often the fun jobs can be locked behind a wad of NDA’s but thankfully with some careful editing and removal of any VO and SFX we are able to share this fun reel with you. A 3min joy to animate, it combined both 3D elements with 2D animation. Using seamless transitions to maintain pace and keep the message on track.

Art Direction and Design: We Are MAD
Animation: We Are MAD
Storyboards and 2D Elements: Ramen Studio
Created using: Red Epic Dragon, ARRI Lighting, Adobe Photoshop, After Effects, Premiere, Maxon Cinema 4D, Octane Renderer.

The colour palette had to represent multiple brands under one umbrella whilst still feeling cohesive.

The reel had to thoroughly dive into the complexities of the situation whilst also having a certain lightness to still be entertaining.