Putting a face on Data.

Data is a hard thing to talk about. It’s a part of every moment of our modern lives but we have no idea what it looks like.

Well that’s just what we did in this explainer video. Creating some upbeat illustrations to bring a little fun to the subject and keep the momentum up.

Creative Direction: We Are MAD
Illustration: We Are MAD
Animation: We Are MAD
Audio: Uncanny Valley
VO Artist: Aimee Horne
Created using: After Effects, Photoshop and numerous hand cramps.
Everyday Data