Heritage with a twist of lime.

Parisi is a family owned and operated business, stemming from the fresh fruit markets of the 1950’s.

When we started thinking about creating a new visual look for Parisi we knew that colour would have to be bold and flexible. The colours would always have to complement and even enhance the fruit so in that way we made sure to use a wide palette in all the images.

Creative Direction: We Are MAD
Photography: We Are MAD
Created using: Canon 5D, Profoto Flash, Photoshop and some seriously tasty props.