Take More Breaks was a brilliant idea by NRMA to wrap billboards along the highway to look like road signs. Each billboard would have the correct destination alongside a fictional destination. The idea was to take out some of the boredom of driving and push the message of taking more breaks.

Art Direction: We Are MAD
Animation: We Are MAD
3D Modeling: We Are MAD

Created using: Photoshop, Illustrator, Cinema 4d and the wondrous stock library of Shutterstock.