Adding some pep to your boring game of I Spy.
It’s a hard line skirt creating a road awareness campaign that helps saves lives whilst also having a bit of fun along the way but that’s just what NRMA was able to do. A part of a much larger campaign they came to MAD to bring to life social assets that would help tease the activations they would create along the side of highways around the country. Using some Stock imagery and some imagination MAD created a style of animation that would link these social assets together. To ensure the assets felt cohesive they were modeled and animated from scratch.
Creative Direction: We Are MAD
3D Modeling & Animation: We Are MAD
Stock Photos: Shutterstock
Created using: Cinema 4D, Photoshop & that wonderous photo library of shutterstock.