In an effort to get more people to act on their ambition, CGU put together this fascinating campaign about the stigma of Ambition in today’s society and what we can do.

“A staggering 75% of Australians say we’re ambitious, but only 6% say ambition is our greatest asset.”

CGU Ambition Index

MAD Art Directed the shoot, creating props and setting the scene to tell these small stories. We then took the existing reports style and reinterpreted it in a 3D world.

Creative Direction: CGU
Art Direction: We Are MAD
3D & Compositing: We Are MAD
DP: Evan Papageorgiou
Edit: Darkroom Pictures

Created using: Photoshop, After Effects, Cinema 4D and too much spray paint.