Melbourne Airport installed an 85 metre long video wall in their baggage collection area, but had no content to play on it. oOh! Media tapped us to create visually engaging content that would help passengers pass the time while waiting for the luggage, as well making this huge display shine.
With an entirely open brief in what the content could be, we proposed a range of different treatments – motion graphic to video art. While having a big display is always a good thing, this video wall is 33,000px wide (!), so it was just as much of a technical exercise, as it was a creative one. From there we determined the direction and saw it through its production to final delivery.
oOh! Media Creative & Content Services Manager Nick Dwyer
We Are Mad
Direction, Production, Art Direction & Motion Graphics