CMC needed to shift gears and wanted to create an image spot that reflected the lives of their viewers. In order to do this MAD hit the road and travelled through regional Australia.
We directed the TVC and placed in charge of producing the spot. We travelled around regional NSW over the space of a week, travelling thousands of kilometres – capturing what regional Australia had to offer.
CMC Creative Director Sean Vandenberg Executive Creative Director David Brown Production Manager Aisha Grace
We Are Mad
Direction, Production, Copywriting & Post Production